Do Actions Speak Louder than Words Preschool Children’s...

Abstract This study investigated whether preschool children could use the conventional â€Å"actions speak louder than words† principle also known as the â€Å"verbal nonverbal consistency† principle to process information where verbal cues contradict nonverbal ques. Three through five year olds were shown a video where an actor drank a beverage and made a verbal statement (ex. I like it) that was inconsistent with her emotional expression (ex. frowning). The children were then asked whether or not the actor liked or disliked the beverage. If children used the verbal nonverbal consistency principle, they should respond according to the information conveyed by the actor’s emotional expression. The purpose of this study was to specifically address†¦show more content†¦Method and Procedure Thirty-three 3 year-olds, twenty-eight 4 year-olds, and thirty 5 year-olds, recruited from local day cares, were divided into two groups: the Naturalistic video group and the Exaggerated video group. The children in the Naturalistic group saw a video where the actor displayed emotional expressions naturalistically while making verbal statements about liking or disliking one of the four drinks. The children in the Exaggerated group saw a video where the actor exaggerated emotional expressions in order to make it salient to the children. The children were seen individually and divided into one and two channel consistent and inconsistent phases. The One-Channel Phase came first and the actor had four drinks that were lined up, half were sweetened and half were unsweetened. The actor either had a positive facial expression and a verbal statement or a negative verbal statement and a neutral facial expression. After the One-Channel Phase the two Two-Channel Phases followed in which the children were shown videos where the actor displayed both verbal and nonverbal behaviors. Four new drinks were placed in front of the actor two sweetened and two unsweetened. The actor displayed positive valence trials in the Two-Channel Consistent Phase, but negative valence inconsistent trials in the Two-Channel Inconsistent Phase. Nonverbal communication normally occurs simultaneously in two or more channels, whereas verbal communicationShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY

Investigate the Impact of Branding on Organisational Development Cont

Question: Describe about Investigate the Impact of Branding on Organisational Development for Context of Burberry. Answer: Problem Statement In todays competitive business environment, to achieve the competitive advantages and to become successful, it is essential for the firms to establish a positive brand image in the market. In this, the development of branding strategy is effective to establish the product in the market and build a brand that can provide competitive advantages to the firm. An effective branding strategy creates the positioning of product or brand in the mind of customers that directly increases the sales and performance of an organisation (Chiaravalle and Schenck, 2014). Due to this, the firm also enables to improve its customer base in the competitive business environment. In this way, this research would investigate the impact of branding on the organisational performance. Branding plays an important role in describing the business and promoting the business activities among the targeted customers. The branding strategy also helps the firms to develop their marketing and advertising plans. It is because branding works as a foundation of what brand is and will become. In recent years, companies increased their investment in branding in order to achieve competitive advantages and to ensure the overall development of organisational practices (Rosethorn, 2016). It is found that through investing in branding activities, Burberry enabled to increase its sales by 12% in the year 2013, which significantly helped the firm to increase its profitability (Chapman, 2014). But, at the same time, it is critical for the small companies to invest in the branding and achieve competitive advantages. This research study will effectively discuss the impact of branding on the overall organisational performance by taking a firm example of Burberry, which is one of the leading fashion brands. Along with this, it will also focus on the challenges faced by the firms to implement effective branding strategies to develop the firms performance. Aim and Objectives The aim of this research is to investigate the impact of branding on organisational development. In order to attain this aim, the following objectives will be helpful: To explore the factors that affect the branding activities: in context of Burberry To identify the challenges faced by the firms in branding for developing organisational performance: in context of Burberry To recommend ways to mitigate challenges and to improve the effectiveness of branding for organisational development Methodology For this research study, the following research methodology will be selected to attain the objectives and to generate valid and reliable research outcomes: Research Approach: For this research study, inductive approach over the deductive approach will be used. It is because inductive approach will provide in-depth understanding of the research issue and develop valid research results, which will be not possible through using deductive approach (Nestor and Schutt, 2014). Research Strategy: In this study, the researcher will take survey and literature review as strategy to ensure the availability of research specific data and information throughout the research. In this, to conduct survey questionnaire will be developed and distributed to the selected participants. On the other hand, literature will be developed by reviewing books, articles, journals and websites (Farquhar, 2012). It will be effective in generating theoretical understanding about the research issue. Research Design: For this study, a mixed method of design will be selected, which is the combination of both qualitative and quantitative research design. Through this, the researcher will enable to complete this research study in systematic ways and collect reliable data to present the findings (Nestor and Schutt, 2014). Research Type: As this research investigates the impact of branding on organisational development, the descriptive research type would be selected. It is because, through this, the researcher would enable to provide additional information about the research issue that can be effective in filling the missing parts and expand the understanding about the impact of branding on organisational performance (Grinnell and Unrau, 2010). Data Collection and Analysis: In this research, both primary and secondary data will be collected. In this, secondary data will be gathered through reviewing books, articles, and journals related to the research issue. On the other hand, to fill the data gaps, primary data will also be collected by using survey questionnaire method (Olsen, 2011). In this, employees of Burberry will be selected as the respondents of the survey questionnaire. For analysing the collected data, statistical data analysis method will be used with the help of SPSS software and MS-Excel tools (Wetcher-Hendricks, 2011). It will be helpful for the researcher to present the data effectively and generate reliable results to resolve the research issue. References Chapman, M. (2014). Burberry sales increase 12% after increased marketing investment. Retrieved from https://www.campaignlive.co.uk/article/1227152/burberry-sales-increase-12-increased-marketing-investment#. Chiaravalle, B. and Schenck, B. F. (2014). Branding For Dummies. USA: John Wiley Sons. Farquhar, J. D. (2012). Case Study Research for Business. USA: SAGE Publications. Grinnell, R. M. and Unrau, Y. A. (2010). Social Work Research and Evaluation: Foundations of Evidence-Based Practice. UK: Oxford University Press. Nestor, P. G. and Schutt, R. K. (2014). Research Methods in Psychology: Investigating Human Behavior. USA: SAGE. Olsen, W. (2011). Data Collection: Key Debates and Methods in Social Research. USA: SAGE. Rosethorn, H. (2016). The Employer Brand: Keeping Faith with the Deal. USA: CRC Press. Wetcher-Hendricks, D. (2011). Analyzing Quantitative Data: An Introduction for Social Researchers. USA: John Wiley Sons.